Focus Group

I have organised a focus group out of school hours. I have asked six people to attend who I have considered to be my target audience. I have told them I will need them to answer some questions for me and give me some feedback about my final cut.
This will be very important for my project because it means I will be able to gather constructive critisism about the video and use it to make my production more successful.
The six people I have invited are all between the ages of 15 and 25. I have invited four females and two males.

Focus group plan:

• Brief them on what they will be doing


• Show them the final cut


• Ask them the prepared questions


• Give them paper to write their own feedback on


• Go through each and discuss with the group and find conclusions

I have prepared some questions I would like to ask them about the production. These include:

1. Was the story clear to you?


2. What did you enjoy most about it?


3. What did you enjoy least about it?


4. Do you feel this was relevant to you? Why? e.g. the style, lyrics etc.


5. Would you download this if it was available on I-Tunes?